Opera Conference 2015

Utilizing valuable case studies and extensive research, The Wallace Foundation has aggregated a series of nine effective practices for building arts audiences. Using real-world examples from the Wallace Excellence Awards initiative, Lucas B. Held, the organization’s director of communications for The Wallace Foundation, will guide attendees through the practices that successful efforts had in common and identify the challenges they addressed along the way. Following the presentation, join your colleagues in discussion groups to explore ways your organization can benefit from these frameworks.